Should Color Trends Affect Your Packaging Design?
Color has a massive impact on product branding and the way your company is perceived by customers. Every year, new color trends are popping up and affecting the market. These color trends may be useful to businesses who deal with consumer goods, but at the same time, should you try to use each new color trend in your packaging design? Incorporating new colors and designs into your packaging is going to cost you, and how do you know it’s going to make a difference in your audience appeal? Here’s why you should or shouldn’t let color trends affect your packaging design.
Whether you should or shouldn’t experiment with emerging color trends really depends on your overall budget.
Some larger businesses have the extra cash on hand to create and print new product packaging each year to stay on top of the latest trends. In this situation, working with the popular colors each year can help you appeal to your audience more. But for smaller businesses with less wiggle room in their budget, this is simply unrealistic. It’s impossible to change your packaging as frequently as you would need to stay on top of color trends every year. It would completely wreck your budget and your operations to change things each year to fit in with the latest trends.
Fortunately, there are simple ways you can experiment with new color trends that won’t break your budget. If you use any type of label or sticker on your packaging, especially ones for branding purposes, you can change the design of those to include the latest color trend. Printing labels is more cost-effective than printing entire packaging, so you can use this as a way to stay up to date with popular colors without changing the whole design of your product packaging. You can also incorporate popular colors into your tissue paper or void fill, which is another simple change that shouldn’t cost much more than what you already spend.
Another method of incorporating color trends is adding printed materials inside the box, so when customers open their package, they see something extra. This can be done as an information card with details about your company or even a coupon code that encourages repeat business later on. These printed cards can be done without forking over a large amount of cash, and they can help you use color trends without needing to print on the box itself. Every part of the unboxing experience is a chance to use branding and marketing materials effectively, so this is just one more way to use color trends without overhauling your entire packaging design.
For some industries, sticking to the same colors is more beneficial than switching it up all the time. This is true for industries such as healthcare, where there needs to be some communication of trust and consistency. Healthcare companies are expected to be similar across the country and changing things too much from the norm can cause customers to question your authority. But at the same time, if you can use a different color without alarming your customers, you can help yourself stand out from the competition. It’s really up to you whether or not it’s safe to take that risk with your branding. Testing should always be done to ensure your color choices are communicating the right messages about your brand.
Hopefully, we’ve given you some insight on how to decide if color trends should affect your packaging design. While you may not be able to redesign your entire packaging operations to incorporate the latest color trends, there are still ways to use them effectively for your marketing and branding. But there’s still a benefit to keeping a recognizable packaging design without changing too much, as this helps communicate trust and consistency. Either way, the decision is yours to make.