Most companies use a standard regular slotted container to ship their products because it’s easy to use and highly cost-effective. But long gone are the days where a simple RSC box would be considered acceptable, especially for e-commerce brands who rely heavily on branded packaging. Modern companies face new design challenges, thanks to popular unboxing videos and social media posts that put a company’s packaging in the spotlight. To help you stand out against your competition, here’s some unique shipping boxes for custom packaging.
Literature Mailers (Tuck Front)
Literature mailers are a popular, economical method for shipping books and written pieces without the expense of custom packaging. While these boxes are still simple to use, they offer a greater unboxing experience. Instead of digging through layers of corrugated flaps to get inside the box, you simply lift a cover and the product is nicely displayed with nothing in the way. Instead of having to pay high premiums for custom box printing, you can simply use custom printed tape or labels to add your brand’s unique touch to the box. This helps reduce costs while elevating the customer’s experience.
Roll-End Tray with Locking Cover
Roll-end trays with locking covers are a popular shipping container for custom brands. These boxes are formed using a single piece of board that’s put on a die cutter. The design features an unbroken bottom, thick layers of corrugated material, and a locking cover that provides excellent sealing capabilities. This type of box provides high levels of protection, and is often used to ship delicate items, such as cosmetics or electronics. It is also used to ship food items and retail products. Many companies pay for custom printing to make their roll-end trays stand out. You could also use printed packaging tape or labels to add your branding to the box.
Slide Type Boxes
A sliding box type features two pieces that are used to form a complete box. The inner section is typically like a tray that holds the product in place while the outer section is like a sleeve that fits around the tray. When made with durable corrugated material, there are layers of protection around the majority of the box. Customers also will enjoy their unboxing experience as the suspense from the sliding pieces only enhances their excitement, but the ease of opening ensures no frustration occurs.
Wrap Around Blank
A wrap around blank provides a tight fit for rigid products, as it’s is typically placed around an item and formed into the final container. One major benefit of wrap around blanks are that the positioning of the product, the folding of the box, and the sealing of the carton are all completed by an automatic machine. These types of boxes are frequently used for packaging food and beverages, including wine and beer bottles. They provide a unique look that highlights the shape of a product, whereas a regular slotted container isn’t as customized to the product.
A five-panel folder is cut and scored using a single piece of corrugated material. A fifth panel is considered the closing flap, which completely covers a single side after folding. The finished box has multiple layers of corrugated board, which gives it superior stacking strength and protection. Some common applications for the five-panel folder involve storing long and narrow items, such as metal parts or rails. It’s also used for food items and to make kitting boxes.
Full Overlap Containers
Full overlap containers are similar to regular slotted containers; however, the set of flaps fully cover one another and the width of the box. This overlap creates extra strength on the top and bottom of the box, which is great for products that need more cushioning and protection. It’s one of the easiest swaps for a regular slotted container, as both types of boxes are generally used for the same type of products.
Custom Die-Cut Containers
Die-cut containers come in all shapes and sizes. They can be completely customized to your application, which makes the unboxing experience unique no matter what. Die-cut boxes can be made to have tab locking ends or an interior cover piece the folders over the middle for displaying material before the product is revealed. Die-cut containers are going to cost more than any of your standard box types, but if your brand is looking to go above and beyond, this is what you’ll want for your box design.
Creating a unique customer experience begins with your box. There’s no reason you have to use the same box style as everyone else. You can switch things up and provide a more satisfying unboxing experience that inspires customers to come back to your brand again and again.