E-commerce and how to gain repeat customers.
You want to know how to get repeat customers online. Well, besides making a super-awesome, blow your mind type product that people just “have to have”, there’s other ways to help. I’m guessing you know where we’re going with this. You’re at The Packaging Group, so we’re going to show you ways to use packaging.
3 ways packaging can help you get repeat customers online.
So, all the things needed to protect a product in a package, right? Well, yes and no. It’s more than that. Let’s go over each to see how you can improve customer retention.
Maybe the first thing that people will see besides the box. Tape is more than just securing the boxes together to protect your product, it can represent your brand. We suggest our water-activated tape for two reasons. It’s going to be the best way to protect your package during shipping and they can be customized. Instead of having to spend a lot of money on a custom box for your products, why not choose to have your tape branded instead? It’s cheaper and looks just as nice. Water activated tape with your brand, logo, or messaging will show the customer you care about what’s inside the box.
You’ve heard of unboxing, right? The fun of opening a package for the first time and getting to see how the product is displayed and protected in its packaging. If you haven’t heard of this yet, just search google or YouTube for “unboxing” and you’ll see just how popular it is. Why not give your customers the same experience with your products? The joy of opening a product for the first time should make them feel like a kid on Christmas morning. The last thing you wanted on Christmas was a poorly protected box ruining your gift! Don’t waste money on custom boxes with graphics all over them, we already talked about doing that with your tape. Make sure your box is strong enough to hold your products. Choosing the right corrugated can be the make or break for a customer. No one wants to see what’s inside a box that’s been damage. They may not even open the box to look and just return it right away. Can't decide on the right box? Try shopping our top 30 boxes.
Bubble wrap and bubble packaging in general is a great way to keep your products safe during transit. In the packaging industry we call products like this, fill. From Styrofoam packing peanuts to air pillow and bubble wrap, it can all help fill the space inside the package to help prevent damage. Another plus side to having some good fill inside the box, it adds another layer of mystery. First the customer has to rip away your branded tape from this sturdy box. After that, they have to sift through the peanuts or move away the bubble wrap from their gift. Adding more anticipation to the unboxing process while protecting your products at the same time. This one seems like a no-brainer.
We’re all sick of junk mail these days, and we probably all have too many credit cards as it is. Let’s make sure your customers keep coming back and using those credit cards with your online site. Make them excited about getting mail again from the moment they see their package is delivered. Your brand extends beyond your website. Make sure it’s one cohesive package with these packaging tips to help you gain repeat customers.
Share this post
- Boxes/Corrugated Sheets, Bubble Packaging, corrugated boxes, ecommerce, How-To Guides, package, packages, Packaging Guides, Packaging Supplies, product protection, protection, Protective Packaging, sytrofoam, Tape